Prefers full sun and well drained soils, this bright colorful perennial can be grown easily from seed. Can be cut back in summer as the flowering decreases to bring on a autumn show of color. Some gaillardia are native to Idaho, attractive to pollinators.
Idaho Firewise http://idahofirewise.org/ recommends 'Arizona sun' Blanket flower (Gaillardia grandiflora), and 'Bijou' (Gaillardia x aristata).
This plant has a fire-resistance score of 8, meaning it should be planted 30 feet or greater from your home.
https://gardentronic.com/blog/idaho-firewise-protect-your-home-wildfires/
This plant is listed as beneficial to pollinators in the book, “100 Treasure Valley Pollinator Plants”. https://gardentronic.com/blog/one-hundred-treasure-valley-pollinator-plants/