Prefers full sun and well drained soils, this bright colorful perennial can be grown easily from seed. Can be cut back in summer as the flowering decreases to bring on a autumn show of color. Some gaillardia are native to Idaho, attractive to pollinators.
Idaho Firewise http://idahofirewise.org/ recommends 'Arizona sun' Blanket flower (Gaillardia grandiflora), and 'Bijou' (Gaillardia x aristata).
This plant has a fire-resistance score of 8, meaning it should be planted 30 feet or greater from your home.
This plant is listed as beneficial to pollinators in the book, “100 Treasure Valley Pollinator Plants”. https://gardentronic.com/blog/one-hundred-treasure-valley-pollinator-plants/